Data Driven e-Commerce

Hey, I am Corey Turner

I reverse engineer direct to consumer brands

Did you know….

Nugget Comfort is generating $4M in monthly revenue with ZERO advertising spend?

Dr. Squatch paid $18K for a viral video and now they are generating $100M in yearly revenue?

Fair Harbor Clothing received over 47,000 orders in July 2021?

I send out two emails a week with insights into these brands and many others like them.

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Recent Emails...

Jambys (boxers with pockets) – $2.4M In Sales The Last 6 Months

Jambys’ Backstory “I have been dreaming of selling boxers with...

Are My Methods Accurate?

I have reversed engineered many different direct-to-consumer brands. And many...

The Economics of Pillow Slides

Pillow Slides have been one of the hottest products in...

Is RockAuto.com Receiving 70,000 Orders A Day?

If you listen to My First Million Podcast (if you...

$30M In Sales For The Barstool Sports Store In The Past 12 Months (video)

It’s 2021 and video is king. So, I am attempting...

Nugget Comfort – What Do You Do For Black Friday/Cyber Monday When You Don’t Do Discounts

I have been tracking Nugget Comfort since the start of...

How A Product I Started Making In My Kitchen Ended Up On ABC’s The View

https://vimeo.com/manage/videos/649048766 Last week, a product that I made in my...

He Did It Once, Can He Do It Again?

David Segal (formerly of DavidsTea) has teamed up with Harley...

Big Business with Benevolence: 9,500 Orders A Day

Written By: Christopher Tredeau Chris’s LinkedIn Bombas started back in 2013...

From Selling Out Of Your Car On The Street To $400M In Yearly Revenue

Heather Hasson and Trina Spear teamed up in 2013 to...

Sunglass Wars Part IV: One Brand May Be Positioned Better For Fall

This is my 4th month of tracking Shady Rays vs....

Allbirds IPO: Digital Sales Accounts For 89% of Net Revenue

Allbirds went public yesterday (Wednesday, November 4th). They offered at...

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