Data Driven e-Commerce

Hey, I am Corey Turner

I reverse engineer direct to consumer brands

Did you know….

Nugget Comfort is generating $4M in monthly revenue with ZERO advertising spend?

Dr. Squatch paid $18K for a viral video and now they are generating $100M in yearly revenue?

Fair Harbor Clothing received over 47,000 orders in July 2021?

I send out two emails a week with insights into these brands and many others like them.

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Recent Emails...

Figs Will Beat Q2 Revenue Estimations

Figs’ is set to release their Q2 earnings tonight. For...

So You Want To Start Selling Egg Cartons Online…

I know you woke up this morning and thought, “I...

You’re Brands Instagram’s Follower Count Isn’t Worth Shit!

It is a nice vanity metric to have a large...

Sunglass Wars – 1 Year of Tracking

I have officially tracked Shady Rays vs. Blenders Eyewear for 1 year. What is...

1 Year of Tracking Nugget Comfort

I have officially tracked Nugget Comfort for 1 year and...

Sex Chocolate: A Viral TikTok Product

Tabs Chocolate came on to my radar because of this...

Does Plant-Based Meat DTC Work?

Food and Beverage Direct-To-Consumer — My curiosity quest begins! I...

Update — Calling My Shot Again: Figs Q1 2022 Revenue Estimates

Victory Lap Time! On April 13th, I predicted that Figs...

Banana Ball – The Business Behind The Savannah Bananas

https://youtu.be/peAT3vfazhc We need to talk about the Savannah Bananas, a...

Millions of Dollars Selling Blue Light Glasses

Felix Gray sells glasses that are designed to combat digital eye...

Calling My Shot Again: Figs Q1 2022 Revenue Estimates

Check our my previous write-up on Figs Q4 and total...

Starting From Scratch Is Hard

This is a check-in on the Firebelly Tea Brand. I wrote...

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