So You Want To Start Selling Egg Cartons Online…

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I know you woke up this morning and thought, “I should start selling egg cartons online!” We all have been there. Every child grows up hoping to be an egg carton dealer…

I love these types of businesses. It’s not flashy, it’s not sexy, but they make money. And as a supply business, it is prime for repeat purchases. If your customers grow, so do you.

And Yes, I did start digging into the egg carton business after hearing about Eggcartons.com on the My First Million podcast. I needed to see how much these egg carton businesses were doing selling online.

Google “Egg Cartons”

Plenty of options to buy egg cartons online. Turns out the term “Egg Cartons” has been Googled approximately 22,000 times per month this year. And as you can see from the graph below, the peak seasonality for buying egg cartons appears to be in the Spring (I have never had chickens, is there a time of year the chickens lay their eggs more than another time of the year?)

The Online Players

You can buy egg cartons from the following online stores:

Webstaurantstore.com

Grainger.com

Eggcartons.com

Amazon.com

Eggcartonsonline.com

Eggcartonstore.com

Strombergschickens.com

I choose to focus in on 3: Eggcartons.com, Eggcartonsonline.com, and Eggcartonstore.com.

Sales Volume

These sales numbers are from these business’ last few weeks of sales. As noted before, business appears to be at the low point of seasonality right now.

Eggcartons.com – 28 orders per day

Eggcartonsonline.com – 8 orders per day

Eggcartonstore.com – 32 orders per day

The volume is not crazy, but this does amount to millions of dollars in sales per year. 

Eggcartons.com and Eggcartonstore.com will probably receive between 10,000 and 15,000 orders through their website this year. The average order value is hard to estimate for this business, but let’s plug in a number of $200 for AOV. That’s between $2,000,000 and $3,000,000 in online sales for both of these companies. 

These estimates do not include what their offline/direct sales are. Which, in my estimation, is most likely much greater than their online sales.

Estimated Website Traffic

Eggcartons.com:

April – 16.9K

May – 16.3K

June – 62.3K

Eggcartonsonline.com:

April – 3K

May – 3.8K

June – 7.5K

Eggcartonstore.com

April – 13.2K

May – 14.4K

June – 9.5K

As you can see, Eggcartons.com had a huge jump in traffic in June. My first initial thought is the shoutout they got on the My First Million podcast caused a jump in traffic (however, most likely not a jump in sales).

Driving Traffic

No, Tiktok is not driving traffic for this product. Nor are influencers or Facebook ads. This is a search-driven business (along with a little content marketing).

There are three search terms driving the traffic for these companies:

egg cartons (22,000 monthly searches)

egg cartons bulk (5,000 monthly searches)

egg cartons for sale (4,500 monthly searches)

All these terms have high competition and will cost you about a $1.50 – $1.75 bid to reach top of page.

How To Source Egg Cartons

Now that you have decided to start your own egg carton supply business, you need to buy inventory. Where do you source your egg cartons from?

I can see one import record for Eggcartons.com from Jiangyin Pton Molded Fiber Products. They export eco-friendly packaging from China. I am still on the hunt for other suppliers, but this will at least give you a start.

Good luck with your egg carton supply business!ese b

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