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What brands are advertising on podcasts? What podcasts are they advertising with?
The Podcast Ad Data Project
Knowing where and how brands are advertising can provide a lot of insight on how they are growing their business. You can easily find a brand’s Facebook and Google Advertisements. You can find when a brand has been mentioned on social media, or on a blog, or in an article. However it is not very easy to find out what brands are advertising on podcasts, or what podcasts they are advertising on.
PodcastAdData.com is a website we launched to collect data on what brands are advertising on podcasts and what podcasts they are advertising on. This is a group effort from our contributors. As they are listening to a podcast and they hear an ad, they go to PodcastAdData.com to log that ad,
If you are a contributor logging ads heard on podcast at PodcastAdData.com you will receive a weekly email with updates on the findings each week. We hope to grow this so that we are capturing 80-90% of all podcast ads on an ongoing basis.
